The marketing campaign itself began in September 2012 with the uploading of a cryptic video onto YouTube by an account named Corvino K. Janove Ottesen stated that all concert attendees were now infected by the Kaizervirus, and that "there are no cure for it." "The Kaizervirus" was first mentioned in live concerts at least a year before the commencement of a viral campaign by the same name. The campaign is now in effect on multiple social networking sites, including Facebook, Instagram, Twitter, and YouTube. III, and its first single, " Aldri vodka, Violeta". The Kaizervirus is a viral marketing campaign promoting Kaizers Orchestra's eighth studio album, Violeta Violeta Vol. You will get infected, and there is no cure." - Official slogan
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